When it comes to iconic video game characters, it’s tough to beat Nintendo’s Super Mario™, set in the Mushroom Kingdom, the hero in blue overalls routinely saves the princess from the likes of Bowser. And now, for Spring/Summer 2020, it’s the newest member of the Levi’s®...
In the world of men’s pants, taper is the new normal. We can partly thank sneakers for that. They’ve become such a star style attraction that we now want jeans guaranteed to show them off. But there’s also the fact that tapered just looks more...
For nearly half a century, Hello Kitty® has occupied an important place in pop culture. Not only is she one of the world’s most beloved characters, but she is also an ironic, nostalgic, and an unabashedly cool cultural icon. Which is why, to celebrate her 45th anniversary, Levi’s® has...
CELEBRATING THE 501®, CUSTOMIZATION AND FESTIVAL SEASON The most iconic, the most collectable, the most sought after, the most popular, the most lived in… the Levi’s ® 501®. In 1847, Levi Strauss immigrated to the U.S. and when the news of the California Gold Rush hit in...
It’s all but impossible to separate the city of Memphis from its music. Whether it’s the rock ’n roll shake of Elvis Presley and Jerry Lee Lewis, or the R&B grooves of Otis Redding and Isaac Hayes, the Bluff City basically created the sound of...
Gone shall be the days of browsing the web for vintage finds. The legendary Levi’s® Engineered Jeans™ is back this season with a contemporary twist for the modern wardrobe. Building on their decidedly style-conscious and advanced design elements, innovation has paved the way for this coveted...
10 new stores opened in only one day in Novi Sad FASHION COMPANY GROUP, the biggest fashion retailer in Southeast Europe, has once more confirmed its regional leader position by opening 10 retail stores in the new shopping mall PROMENADA in Novi Sad, in only one...
For the better part of the last century there have only been a handful of symbols that have resonated as true American icons. Mickey Mouse is one and Levi’s® blue jeans are another. This Fall/Winter 2018, in honor of Mickey Mouse’s 90th Anniversary, these true...
The Levi’s® Brand announced today the launch of its collaboration with 10X Grammy-Award winning musician and actor, Justin Timberlake. Together they are launching the Levi’s® x Justin Timberlake Fresh Leaves collection, a modern take on Levi’s® iconic pieces inspired by Justin’s love of music. The...
Levi's respects and observes every individual as part of a collective, as someone who contributes to daily life being diverse and fulfilling. Starting from this season, buyers from Macedonia will be included in the Levi`s Club thanks to the opening of the new store of...
