Replay presents the new FW17 ADV campaign “Rebels&Heroes”, shot by photographer Jack Waterlot in Los Angeles, the city that symbolizes the American Dream. Today more than ever, this multi-ethnic metropolis in constant movement has become a centre of reference for its unmistakeable, world-renowned aesthetic, and...
Replay presents spring 2017 TOUCH collection: a disruptive new jeans for women with an amazing smooth factor and a rich, attractive fabric. Innovation is simple: it works when the look and feel of any object work in perfect synch with its function. That’s exactly what...
Thirty-five years of denim history and culture coupled with the desire to build new, thrilling visions. The passion and authenticity of tradition on the one side; on the other, a vision: to build the future with due regard for the past. One passion and one...
Replay presents TOUCH: a disruptive new jeans for women with an amazing smooth factor and a rich, attractive fabric. Innovation is simple: it works when the look and feel of any object work in perfect synch with its function. That’s exactly what Replay TOUCH does.....
There’s an old Norwegian proverb saying “there is no bad weather, just bad clothing”. Replay totally agrees and decided to help you keep warm and overcome the FW 2016/17 cold season thanks to an innovative denim fabric called THERMO+....
The idea initially arose from a look through the archives of an artisanal workshop specialized in the crafting of custom-made cleats. This culminated in the discovery of “Scatto”: a totally hand-tooled professional sport shoe dating to the early 1970s. A true gem capturing all the...
Wellness is not a trend; it’s the perfect balance between body, soul and the environment: it’s a philosophy and a lifestyle. Replay took this as an inspiration to merge it with its denim DNA and created Hyperskin: a revolutionary product able to combine performance, lightweight...
Reply One Off keeps the pioneering spirit alive, reasserting a keen propensity for exploring new territory as the brand tests totally fresh ideas and plays inventively with materials, techniques, design concepts. True to form, starting point for the Fall/Winter 2015-16 collection is a pursuit of...
FC Barcelona star player and Captain of the Brazil national football team, Neymar Jr, joins Replay as ambassador. The three-year partnership between the footballer and Fashion Box, holder of the Replay brands, captures both the burning desire for excellence and the strong sense of synergy...
For Fall/Winter 2015/16 Replay appoints Italian and rising star in the world of fashion photography Giampaolo Sgura to capture the season's ad image for the second time. The campaign features black & white portraits in chiaroscuro mode with aerial views of New York in the background....
