SUPERDRY Tag

SUPERDRY CAMPAIGN EXUDES A COOL ‘90S VIBE

The British brand’s new collection is filled with key fashion pieces for the spring season   The famous British brand Superdry’s has introduced the new campaign ‘Be Iconic’ for Spring 2020. Working with celebrity fashion photographer Boo George to capture timeless, urban attitude, the campaign exudes 90s...

Lois & Clark in the new FASHION&FRIENDS campaign

The guy hidden behind the mask of the nerdy journalist and the fearless reporter are the main protagonists of the "When Lois Meets Clark" campaign.     The retro love story from the legendary SUPERMAN comic strip served as the inspiration for the fall pre-collection campaign of the...

FASHION COMPANY GROUP OPENED 3 NEW STORES IN ADA MALL

Continuation of expansion on the market of the Republic of Serbia   FASHION COMPANY GROUP, the largest fashion retailer in the region of Southeast Europe, by opening 3 stores in the new shopping centre ADA MALL in Belgrade, continues its expansion in the home market of the...

SUPERDRY Summer or Nothing CAMPAIGN

Fuel your senses this Spring/Summer and let Superdry take you on a journey where limits are limitless, energy levels are sky high and every day is filled with endless possibilities. Colourful, vibrant and infectious, Superdry’s SS19 campaign turns up the heat to a whole new...

SUPERDRY SPORT SPRING 2019 COLLECTION

This season the Superdry Sport range focuses on the finer details and product technicalities whilst continuing the brand’s celebration of self-expression and empowerment. Innovation has been peppered with style to bring product to those that primarily train indoors, be it to work-out the body, or...

FASHION COMPANY`S EXPANSION ON BOSNIAN MARKET

FASHION COMPANY GROUP, the largest retail company in Southeast Europe, has started its expansion on Bosnian market, by opening 6 stores in the new Shopping mall DELTA PLANET in Banja Luka. Most prestigious urban brands GUESS, REPLAY, CALVIN KLEIN JEANS, SUPERDRY and TOMMY HILFIGER are...

SUPERDRY SPRING SUMMER 2019

Taking influences from Middle Eastern trims and textiles, womenswear’s ‘Boutique Bazaar’ collection is all about reclaiming through patchwork, craftwork and customisation. Jacquards and trinket trims come together with a graphic direction to give a ruffled up folk-inspired vibe. Crinkle knit wovens bring texture whilst ditsy florals and...