THE LEVI’S® TYPE III TRUCKER CELEBRATES 50 YEARS OF CLASSIC DESIGN

Fifty years ago, we introduced the 70505, or what we call the Type III Trucker jacket. Worn by everyone including ranchers, rock stars, truck drivers, and rebels, it is the most recognizable design of all our denim jackets and one which we have continually evolved throughout the 20th century. In the late 19th century, Levi Strauss & Co. introduced the original denim jacket. Called a denim “blouse,” the French word for shirt, the jacket featured three pleats on each side of the center buttons that could be opened for extra room, rivets to secure front pockets and the cuff wrist openings and a riveted back cinch to further adjust size. The jacket represented revolution and hard-working American tradition. Over the decades, the Levi’s® denim jacket was offered in three styles later identified as: TYPE I, TYPE II and TYPE III. The most popular and recognized style, TYPE III, was introduced in the early 1960s and paired with our 505® jean in 1967 and is referred to today as the Trucker Jacket. Born into the rebellious Summer of Love movement and rocked by George Harrison on San Francisco’s Haight-Ashbury, the Type III Trucker jacket represents a voice of the youth, authentic style and self-expression that has rocked our culture ever since 1967. “When anyone thinks of a jean jacket, the image that comes up is invariably the Levi's Type III Trucker. It's the template and was designed by Jack Lucier with the original lot number: 70505. It wasn’t until the ‘90s that the term “Trucker” came into use.” – Jonathan Cheung, Levi’s® Global Head of Design For Fall/Winter 2017 we created new winter-ready, Sherpa-lined Trucker jackets in a range of washes. 50th ANNIVERSARY TYPE III TRUCKER JACKET For this special edition, we’ve struck gold, and you can see it in our selvedge. We constructed it in premium rinse denim with gold thread used throughout. This jacket is available in a limited edition of 505 pieces. Original Trucker Jacket Also for women in Fall/Winter 2017 is a freshening up of our original Trucker Jacket, inspired by the Type III from the 1960s. With a slim fit and an iconic, timeless look, no closet should be without this denim staple. Altered Trucker Jacket We’re introducing Levi’s® Altered this season, a collection that epitomizes our creative approach to remastering classic designs. By deconstructing our most coveted iconic fits to create unique pieces that speak to the process of customization, the altered trucker jackets have details such as additional darts, covered coin pockets, staggered shadow patches raw hem to create a new design language. Sherpa Trucker Jackets Adding to our existing line of cold-weather coats, we have new versions of our Sherpa-lined classic. With features such as a brushed twill exterior or the ultimate in luxe a sheep leather shearling version, both have a modern texture that appeals to a wide range of customers looking for stepped-up style that keeps our iconic Trucker Jacket construction.