It’s wedding season for the Spring 2015 global advertising campaign, “I DO HILFIGER rockthelove,” which features “The Hilfigers” celebrating a spirited family wedding with a laidback, rock-and-roll twist.
The Tommy Hilfiger announces its Spring 2015 global advertising campaign, I DO HILFIGER rockthelove. The fictional “Hilfigers” family comes together in Sonoma, California, to celebrate as two members exchange their vows. Unconventional cool rules the big day, and all styles are welcome. Razor sharp tailoring escorts fun and floaty silhouettes. On the guest list? Stripes and spangles. Denim and leather. Dressed up with a dash of dressed down. Everyone’s in the wedding party. It’s one big outdoor party, the band is on the lawn and everyone takes the stage. No wedding photographers here –what happens in the photobooth stays there. Air guitar, experimental dance moves, friends old and new. This is how we rock the love, Hilfiger-style.
“This season, The Hilfigers celebrate a family wedding with their own twist,” said Tommy Hilfiger. “The campaign captures the sense of excitement when family and friends come together for a special event – it’s a unique, eclectic mix of attitudes and styles. For Spring 2015, our collection fuses iconic ‘60s silhouettes and a relaxed rock-and-roll edge with our signature stamp that’s East Coast cool. The Hilfigers embody a free-spirited interpretation of the fun, irreverent attitude that’s at the heart of our brand.”
I DO HILFIGER rockthelove is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners. Photographed in Sonoma, California, the campaign features a similar cast of eclectic characters from past campaigns: Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, RJ King, RJ Rogenski, Jourdan Dunn and Chloe Blackshire, with new additions Ronja Furrer and Behati Prinsloo as the bride. Hair was done by James Pecis at D+V Agency and makeup by Mark Carasquillo at Art Partner.
