UPP IN THE AIR: Learn more about Patrizia Pepe x Elle event

What was the atmosphere like during the last week’s Patrizia Pepe x Elle fashion event? More than just an ordinary event, a fusion of fashion and art was represented, showing the story of the new Patrizia Pepe collection through a unique, multimedia experience at the very top of the Genex tower.

How does a modern women dress? Who is she? A successful, sensual, brave and self-aware woman. This is how the Florentine fashion house perceives her. A combination of Patrizia Bambi passion and Claudia Orrea entrepreneurial spirit culminated in the creation of Patrizia Pepe brand in Florence in 1993. From that moment on, women could indulge in a brand that recognizes all their fashion needs- everyday practicality but also glamour for all special moments.

Following this philosophy, on October 7, a multimedia fashion event uPP In The Air was born for the first time in cooperation with the Patrizia Pepe brand. More than just an ordinary event, this experience involved a fusion of fashion and art, presenting the story of the new collection through four main themes: Italian Parade, Soft Explorer, Back to the ʹ90s and Racy Femininity. In this way, the renowned fashion brand and the best-selling fashion magazine in Serbia gathered women that were specially selected to meet up at the very top of the Genex Tower, literally enjoying the view from the air. Some of the guests that attended the event included actress Tamara Dragičević, singer Sara Jo, make-up artist Ena Jović, influencer Dunja Jovanić and model Mia Jokić– presenting the diversity of the Patrizia Pepe brand and how pieces from the new collection could be a perfect match for every woman, no matter what does she do.

 

You can find Patrizia Pepe pieces on our website: www.fashionandfriends.rs

Yours,

Fashion Company