For over 40 years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. [ … ]
Fashion Company is an organization with a functional structure. This type of organization allows us a high level of specialization for employees and can easily adapt to the needs of a company that is constantly [ … ]
We believe that a strong position at home is crucial for maintaining references abroad, so the entire model of successful business in Serbia is a significant benchmark for further development in the [ … ]
Retail Strategy of Fashion Company is based on innovation and diversity and that is what makes us different from competition. Considering that our retail is constantly growing and developing with new openings [ … ]
About Us
Fashion Company is the largest retail company in the region of Southeast Europe that deals with fashion and fashion retail and wholesale with over 100 retail outlets in Serbia and the region (Montenegro, North Macedonia, Bosnia & Herzegovina, Croatia, Albania). Brands that Fashion Company represents belong to the class of world-famous modern urban brands such as Diesel, Levi’s, Tommy Hilfiger, Calvin Klein, Scotch & Soda, Replay, Timberland, Camper, Cesare Paciotti, Bata, Liu Jo, Guess, Mango, Desigual, Inuikii, Mou, Paciotti 4US, UGG, and many others. The specificity of the business of Fashion Company is the offer of a wide range of clothing, footwear and accessories, mature retail, famous world brands and geographically different but always premium locations on which it operates.
INOVATIONS
Through continuous dedication to the most modern promotion methods that are in line with world trends, we offer our customers 365 days of the year innovations in shopping experience setting standards in the field of retail. In addition to the refined concept of multibrand shop, where Fashion & Friends is a pillar, in the sphere of digital communication, we stand out from the competition by recording social media campaigns on a monthly basis as a kind of style guide for brand fans from our portfolio. They are followed by specific retail actions designed to motivate you to shop. In the end (but not least), the team gathered around the choice of decor, music and other details in the retail presentation takes their work seriously and dedicated, so we always have something new and interesting when you enter one of our stores.
TECHNOLOGY
Fashion Company regularly introduces and applies modern technological achievements that create a full atmosphere in the shops and contributes to the overall pleasant ambience. Through video panels placed in carefully selected places, we create a special note of modern interactive informative platform. This way, by visual-innovative approach in the shops, we informe customers about latest news from its favourite fashion brands. In order to better understand the needs and habits of our customers, we use modern monitoring and analysis systems that enable us to create specific sales and communication strategies. On the other hand, the company applies advanced statistical systems in order to analyse all business operations, which an importan basis of every sucesfull business planing.
SUSTAINABILITY
Fashion company represents brands that, by their actions and business, give a positive example to others in the field protection and preservation of the environment. The production of textiles, clothing and footwear, which today represent the key elements of the fashion industry, according to various research is considered one of the largest environmental polluters. In order to reduce this negative impact, the fashion industry introduces different concepts of sustainable development such as eco design, new fiber technology, recycling, conscientious water consumption, etc. Among the positive practices are the famous brand Timberland, which makes its soles from recycled materials, then Guess, who through the application of the eco bag sends a message on the importance of nature protection, then Mango devotes the entire collection to a sustainable fashion approach etc.
RESULTS
The year has started well, as shown by all of our commercial parameters. These results were also supported by a relatively good macroeconomic environment across the region and continuing positive trends from the previous year. Our retail network has increased due to investments in further expansion in Serbia, Croatia, Montenegro and Macedonia, which we continue from e-commerc through time. We are pleased to note that our results are also recognized by rating agencies, and Bisnode has estimated our rating of ‘triple A’ in terms of credit rating over the past three years. The trends observed at the Group level also reflect on the local level: all of our nursing firms recorded growth in the first quarter of 2018.
COUNTERS
The best way to see the seriousness and professionalism of the Fashion Company as a system is to see the most important number of parameters that support this.
Years
People working
Million instore visitors per year
Retail outlets
Our Skills & Expertise
What we’re good at
The results that we achieve in the region of Southeast Europe on an annual basis are the best testimonies of our achievements.
What we’re good at?
A trendy quotes
The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built. At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.
A trendy quotes
American style is about confidence, independence, diversity and free expression. The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream. Victory is about recognizing all the work that went into achieving your dream.
A trendy quotes
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.
What they said
In nearly three decades of existence on the market of Serbia and the region, Fashion Company has worked very successfully with numerous personalities from the public scene as well as representatives of reputed media outlets. See what they said about us?
Ana Stanic
I have been cooperating with Fashion Company for a few years to my great pleasure because they are professional and wonderful people, and the choice of brands makes them one of the leading fashion oasis in our country.
Danijela Jovanovic
Cooperation with Fashion Company is actually working with a team that has a commitment to business, creativity and the desire for constant improvement of business and offer. The central impression through the years of cooperation is that their ambition is contagious and approach to business in the spirit of top standards.
Milan Nikolic
Working with Fashion Company is extremely dynamic and creative. Our cooperation is distinguished by mutual understanding, synergy and visionary approach. Continuous exchange of ideas and efficiency make this relationship intellectually and creatively stimulating.
Misa Obradovic
It is always a pleasure to work with people dedicated to their business, people who know exactly what they want and have a clear vision of the final product, while they are creative, cooperative and full of positive energies that make the job a pleasure. That is Fashion Company team.
Nadja Jokanovic & Nina Milovic
The marketing team Fashion Company among the first in Serbia recognized our creative potential and trusted us, as its strategic digital partner, to give us the opportunity to create appearances on social networks. Exchange of ideas, partnership, support, moving borders on the domestic and regional markets – that is how we see the cooperation between WANNABE Media Creative Studio and Fashion Company.
Petar Janosevic
I can not remember the wise words of the British philosopher George Edward Moore who said: "A man travels the world in search of what he needs, then returns home and finds exactly what he asked for." My very experience in working with Fashion Company is a true reflection of Moore's words because Fashion Company is a world in Serbia.
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Pastelni tonovi, snažan utisak. Guess torba u sunčano žutoj nijansi za prolećni akcenat koji osvaja na prvi pogled.
Otkrijte novu proleće-leto 2025 kolekciju u Guess monobrend i Fashion&Friends multibrend radnjama i online.
#Repost: Guess
Pastelni tonovi, snažan utisak. Guess torba u sunčano žutoj nijansi za prolećni akcenat koji osvaja na prvi pogled.
Otkrijte novu proleće-leto 2025 kolekciju u Guess monobrend i Fashion&Friends multibrend radnjama i online.
#Repost: Guess
Uskrs stiže sa stilom! 🌸
Od 17. do 21. aprila uhvati 20% popusta na sve - u Fashion&Friends i mono-brend radnjama i online.
Uskrs stiže sa stilom! 🌸
Od 17. do 21. aprila uhvati 20% popusta na sve - u Fashion&Friends i mono-brend radnjama i online.
Minimalizam u svojoj najsnažnijoj formi. Filip Rašković u bezvremenskoj kombinaciji iz Calvin Klein kolekcije, jednostavno, ali nikad neprolazno.
#Repost: @filipraskovic
Minimalizam u svojoj najsnažnijoj formi. Filip Rašković u bezvremenskoj kombinaciji iz Calvin Klein kolekcije, jednostavno, ali nikad neprolazno.
#Repost: @filipraskovic
Nova perspektiva streetweara uz Hugo Blue kolekciju koja donosi moderan izraz, smelu energiju i prepoznatljive siluete.
#Repost: Hugo
Nova perspektiva streetweara uz Hugo Blue kolekciju koja donosi moderan izraz, smelu energiju i prepoznatljive siluete.
#Repost: Hugo
Od srede, 16. aprila do petka, 18. aprila, u @fashionandfriends radnjama u Galeriji, Rajićevoj i Ušću, personalizuj svoje Liu Jo patike, potpuno besplatno!
Ostavi lični pečat uz perlice, amblemi i unikatne pertle. Uz to, ostvari i -20% popusta na Liu Jo patike iz kolekcije proleće/leto 2025.
Vidimo se na mestu gde stil postaje tvoj potpis.
Od srede, 16. aprila do petka, 18. aprila, u @fashionandfriends radnjama u Galeriji, Rajićevoj i Ušću, personalizuj svoje Liu Jo patike, potpuno besplatno!
Ostavi lični pečat uz perlice, amblemi i unikatne pertle. Uz to, ostvari i -20% popusta na Liu Jo patike iz kolekcije proleće/leto 2025.
Vidimo se na mestu gde stil postaje tvoj potpis.
MID-SEASON SALE📢 20-30% popusta
Spremi se za prolećni shopping jer kreće Mid-Season Sale!
Ne propusti popust na kolekciju proleće/leto u Fashion&Friends multibrend i mono-brend radnjama, na online shop-u ili app-u.
MID-SEASON SALE📢 20-30% popusta
Spremi se za prolećni shopping jer kreće Mid-Season Sale!
Ne propusti popust na kolekciju proleće/leto u Fashion&Friends multibrend i mono-brend radnjama, na online shop-u ili app-u.
Kada minimalizam susretne snagu identiteta.
Ye Hao za BOSS ONE Bodywear.
#Repost: Boss
Diesel je sinonim za denim sa stavom. Otkrij proleće-leto 2025 kolekciju u Diesel monobrend radnjama, Fashion&Friends multibrend radnjama i online.
#Repost: Diesel
Diesel je sinonim za denim sa stavom. Otkrij proleće-leto 2025 kolekciju u Diesel monobrend radnjama, Fashion&Friends multibrend radnjama i online.
#Repost: Diesel
Sofisticiranost u pokretu. Nova Patrizia Pepe kolekcija donosi odvažnu interpretaciju ženstvenosti kroz prefinjene krojeve, moderne detalje i neizostavan osećaj elegancije.
#Repost: PatriziaPepe
Sofisticiranost u pokretu. Nova Patrizia Pepe kolekcija donosi odvažnu interpretaciju ženstvenosti kroz prefinjene krojeve, moderne detalje i neizostavan osećaj elegancije.
#Repost: PatriziaPepe
Nova sezona donosi osvežen look, a GUESS torbice su ključni detalj svake modne kombinacije. Precizna izrada, sofisticirani dizajn i moderne siluete čine ih savršenim izborom za dinamičan, urban stil.
#Repost: Guess
Nova sezona donosi osvežen look, a GUESS torbice su ključni detalj svake modne kombinacije. Precizna izrada, sofisticirani dizajn i moderne siluete čine ih savršenim izborom za dinamičan, urban stil.
#Repost: Guess
Kada dizajn susretne svakodnevne rituale. INUIKII Mary Jane modeli donose prepoznatljivu estetiku brenda, spojenu sa udobnošću i lakoćom jutarnjih trenutaka.
#Repost: Inuikii
Kada dizajn susretne svakodnevne rituale. INUIKII Mary Jane modeli donose prepoznatljivu estetiku brenda, spojenu sa udobnošću i lakoćom jutarnjih trenutaka.
#Repost: Inuikii
Kada prepoznatljiv američki stil susretne savremeni evropski senzibilitet. @ludovicaragazzo i Tommy Hilfiger predstavljaju savršen par ovog proleća.
#Repost: TommyHilfiger
Kada prepoznatljiv američki stil susretne savremeni evropski senzibilitet. @ludovicaragazzo i Tommy Hilfiger predstavljaju savršen par ovog proleća.
#Repost: TommyHilfiger
KIKO Milano x @fashionmag42serbia u saradnji s make up artistom @bulatovic.mua, predstavio je novu prolećnu kolekciju #KIKODreamphoria na ekskluzivnom Masterclass-u. Kolekciju karakterišu nežni, pastelni tonovi i inovativna, profinjena pakovanja – savršena za stvaranje svežih, sanjivih prolećnih lookova. 🌸
🎥 @baberya.media
#fashioncompany #KIKOMilano #springcollection #masterclass
KIKO Milano x @fashionmag42serbia u saradnji s make up artistom @bulatovic.mua, predstavio je novu prolećnu kolekciju #KIKODreamphoria na ekskluzivnom Masterclass-u. Kolekciju karakterišu nežni, pastelni tonovi i inovativna, profinjena pakovanja – savršena za stvaranje svežih, sanjivih prolećnih lookova. 🌸
🎥 @baberya.media
#fashioncompany #KIKOMilano #springcollection #masterclass
Nova sezona, novi slojevi. Lyle & Scott donosi kolekciju inspirisanu ležernim prolećnim stilom, otkrij je u svim Fashion&Friends multibrend radnjama i online.
#Repost: Lyle&Scott
Nova sezona, novi slojevi. Lyle & Scott donosi kolekciju inspirisanu ležernim prolećnim stilom, otkrij je u svim Fashion&Friends multibrend radnjama i online.
#Repost: Lyle&Scott
Supermodel Bella Hadid, poznata po svojoj Y2K estetici, zaštitno je lice najnovije kolekcije brenda Miss Sixty.
#Repost: MissSixty
Supermodel Bella Hadid, poznata po svojoj Y2K estetici, zaštitno je lice najnovije kolekcije brenda Miss Sixty.
#Repost: MissSixty
NYC’s finest: @itsisabellaloren u modelu Reyes iz Steve Madden kolekcije.
#Repost: @itsisabellaloren
NYC’s finest: @itsisabellaloren u modelu Reyes iz Steve Madden kolekcije.
#Repost: @itsisabellaloren
Stil nije kompromis uz komade iz brenda Premiata.
#Repost: Premiata
Liu Jo nam donosi denim kao izraz ženstvenosti. Otkrij najnoviju proleće-leto 2025 kolekciju u Liu Jo monobrend radnjama, Fashion&Friends multibrend radnjama i online.
#Repost: LiuJo
Liu Jo nam donosi denim kao izraz ženstvenosti. Otkrij najnoviju proleće-leto 2025 kolekciju u Liu Jo monobrend radnjama, Fashion&Friends multibrend radnjama i online.
#Repost: LiuJo
Udobnost koja ostavlja utisak. UGG papuče donose savršeni balans između opuštenog stila i prepoznatljivog kalifornijskog duha, dizajnirane da unesu dozu cozy luksuza u svaki trenutak.
#Repost: Ugg
Udobnost koja ostavlja utisak. UGG papuče donose savršeni balans između opuštenog stila i prepoznatljivog kalifornijskog duha, dizajnirane da unesu dozu cozy luksuza u svaki trenutak.
#Repost: Ugg
Moderan pogled na klasični stil. Antony Morato kolekcija kombinuje urbanu eleganciju i svestran dizajn, kreirajući komade prilagođene svakom trenutku dana.
#Repost: AntonyMorato
Moderan pogled na klasični stil. Antony Morato kolekcija kombinuje urbanu eleganciju i svestran dizajn, kreirajući komade prilagođene svakom trenutku dana.
#Repost: AntonyMorato
Kultni italijanski brend redefiniše denim kroz futurističku estetiku i sirovi street style. Pokretne stepenice simbolizuju stalnu evoluciju stila. Diesel denim je više od trenda, on je pravac u modi.
#Repost: Diesel
Kultni italijanski brend redefiniše denim kroz futurističku estetiku i sirovi street style. Pokretne stepenice simbolizuju stalnu evoluciju stila. Diesel denim je više od trenda, on je pravac u modi.
#Repost: Diesel
Guess proleće-leto 2025 kolekcija donosi akesoare koji definišu stil.
#Repost: Guess
Camper nam predstavlja savršenu ravnotežu između estetike i performansi.
#Repost: Camper
Muzička zvezda Bad Bunny je zaštitno lice nove Calvin Klein underwear kampanje.
Otkrij novu kolekciju u Calvin Klein monobrend radnjama, Fashion&Friends multibrend radnjama i online.
#Repost: CalvinKlein
Muzička zvezda Bad Bunny je zaštitno lice nove Calvin Klein underwear kampanje.
Otkrij novu kolekciju u Calvin Klein monobrend radnjama, Fashion&Friends multibrend radnjama i online.
#Repost: CalvinKlein